Oribe - New York
August 2009
This year has just been incredible and continues to be. We’ve had the opportunity to work on fashion shows, make television appearances and get away on creative trips. The most recent trip was a weekend in New York to work with one of my Hair Hero’s…………….ORIBE (pronounced “ore-bay”).
Oribe is a very well known editorial stylist and was a creative contributor to the birth of the “super model” era. He also launched the early looks of Jennifer Lopez. He worked very closely with Gianni Versace on all his looks and shows. He has worked and continues to work with the most famous of them all, models, actors, and socialites.
Earlier this year, we took on his product line that he launched and it was an instant love affair. His products do exactly what they say they are going to do and we are excited to be working with him and his product line.
There were 50 salons invited from across the USA. Not only were we invited but we were also 1 out of 8 salons that were asked to talk to all the other salon owners in a section of the weekend that was dedicated to sharing ideas with some of the top salons in the country. What an honor!
ROSIE
Day 1
Aubrey and I are so excited ...we both didn't really know what to expect but again so excited!!
I know you’re thinking, “Rosie must not get out much”, but on the contrary. I do. This was an extra special weekend that we were about to enjoy.
We arrive to Chelsea Piers where the venue is held. As we walk in we can see everyone checking in, getting their goody bags, mingling and getting to know each other.
We were greeted by our rep for ORIBE. We then walked into this huge open loft style room with white walls, cement floors and a stage.
AMAZING so far and ORIBE hadn't even started speaking! I'm in awe!
Okay! So we sit down and music comes on. ORIBE comes to the stage and does his thing. He is such a handsome, charismatic and down to earth man. I loved him instantly! He wooed us with his magic.
He starts to speak about what inspires him and how he prepares for cover shoots Vogue and Vanity Fair!!
He created three looks from beginning to end! The models were already to die for but he made them so gorgeous! I am truly inspired by this man! He put a fresh but old-school style to his hands of magic!
AUBREY
Day 1
We took the red-eye Friday night and landed early Saturday morning. We got to the hotel and quickly showered to wake us up. We raced over to the Chelsea Piers Studios where the event was held.
Upon arriving, we were given a signed copy of September Vogue with my home girl Charlize Theron on the cover. Oribe styled her for the shoot earlier in the month and we were given copies before they hit the shelf. WOW! Two of my favorite people in one magazine. And it’s signed to me - so cool!! This was a great way to start the weekend.
We were introduced to Oribe, a suave, handsome Cuban who still has a mischievous little boy smile. He came on stage and talked a bit about his exciting career and then proceeded to demonstrate some of his work on models for the rest of the day. So inspiring! What I love about him the most was his humility. He tries something and if it does not work he admits it and tries something else. There is no God-Like arrogance which I’ve witnessed from people who are much less talented!
His models looked amazing when he was done. And when the cameras were turned on for the actual photo shoot and the music was pumped up, I had tears in my eyes, because I was reminded once again how much I love what I do.
At the end of the first day we all gathered for a fabulous cocktail party. Everyone was on cloud nine.
ROSIE
Day 2
Again, so excited! Didn't know really what was going to happen but knew it was gonna be fantastic!
I walk into the huge warehouse of a room and it was set up like backstage of fashion week. Exactly what you see in magazines and television!
Each stylist had their own model and wig to work with. We also had a kit of products courtesy of ORIBE product line. Oribe, himself, comes in and presents his model. He shows us what the look and inspiration will be!
He instructs the room that we can do whatever we would like to the wig as long as we are creative. “Anything goes”, he said. We were given make-up to play with in order to complete the look. We had a mini photo shoot and runway shoot to show off our looks. It was amazing to see the seemingly endless parade of creative looks that came from all of the participants.
At the end of the day, we got our picture taken with the man himself. He is sooooo cool and energetic ...and magical!!
All in all it was a great weekend. I met so many cool people from all over the country. It also created a spark in myself again that I cannot wait to fire up...I didn't want to leave!!
Thank you to DNA for this opportunity. I can't wait to do more.
AUBREY
Day 2
I was pulled into the owners seminar while Rosie, Studio DNA’s lead creative stylist, did a workshop with Oribe along with 150 other stylists that came with their salon owners.
I was asked to give a five minute presentation about charity and the importance of having charity in business. It was well received and again I was extremely honored to be asked to talk at the event. I was also impressed by so many of the other salon owners. I learned so much from them about different ways to understand your business.
We then went back and joined the stylists to complete looks on models that were provided for us. Once the models were done under the instruction of Oribe, we were all ushered into another studio where all of us got to sit and watch our models come walking out in Fashion Show style with music pumping, cameras flashing and mouths gaping. Check out some of the photos that were taken of all the models.
The weekend ended with another fabulous cocktail party!
Conclusion
We met some amazing and truly inspiring people. We are very excited to have had this opportunity and look forward to a future with Oribe.
Oribe himself will be coming to Studio DNA in the New Year to do an exclusive class for all of our Studio DNA staff.
This trip was one of the many highlights of my career.
Thank you to all of our staff and clients for all of your love and support. We truly could not do this without you.
Much Love,
Aubrey and Rosie










